Friday, 23 August 2013

The Glitzy or disaster Durban July?

 
 
Ok! Let me first introduce what the Durban July is to all of you who are clearly still stuck in the Elizabethan era. WAKE UP!! The Durban July is a South African thoroughbred horse race held annually on the first Saturday of July since 1897 at Greyville Race course in Durban, KwaZulu-Natal. The Durban July is more than just a horse race the event is on Durban’s social calendar. Its a major tourism card for KwaZulu-Natal.The whos-who in South Arica's social circles and "wannabes" get together to bet on through-bred race horse. The theme has become very important over the years, making a platform for designers to showcase their best designs. Even though the event lasts a couple of minutes, preparing for the glitzy and glamorous society event took months of meticulous planning*wheew*
www.Durban-July.org.
Now, for why I am here* cues Debra voice* when planning an event timing is very important, and preparing for unseen circumstances. When preparing for a horse race the weather either breaks or makes the party. The timing of the Durban July this year was questionable. It’s a tradition, yes, for the event to be held on the first Saturday of July. But, a big BUT you can’t be on some come rain come sun shine this event will happen, without having a back-up plan. The weather was not on the coordinate’s side.  After heavy rainfall the tracks were muddy, that even the Horseracing Authorities raised their concerns. You would think that after tragedies involving Rabiya and Big-city-Life in 2005 & 2011, they would have sealed the tracks by now. Mean even the ladies stilettoes were getting stuck in the mud, NO! With our world icon NelsonMandela (I must admit I love the man) fighting for his life in hospital at the same time, the event didn’t get as much publicity. Journalists were camping outside his hospital and would have broken in if it wasn’t breaking the law. He made headlines for weeks in every newspaper and you can guess which page the social made it in, but wasn’t the first. Talk about bad timing.
As a PRP finding a date and time suitable for your event is always a difficulty. What may be great timing for you and your organising team may clash with other major events, like the Durban July clashing with Madiba’s unfortunate health failure. A PRP must use a calendar to check that there is no clash of dates; beware of public holidays and religious festivals. Look at alternative dates to ensure VIP attendance and no clash of dates, makes your event stand out. Another DO for a PRP is planning for contingency. Plan as far as possible for any contingencies, for example wet weather which the PRP of the Durban July should have done! Always have a backup plan!!



14 comments:

  1. lol yes i remember the weather was a NO NO... didnt go well at all!sometimes tradition can also be bent which would have benefited the event at the end. although unforseen is hard to dodge.

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    1. right? glad you agree with me about this weather situation.I just feel they should have made provision, mean who today doesnt know that the weather is nobodies friend! It wont be sunny just because you crossed your fingers.

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  2. I have never been to Durban July before, but I must say that it really seems like a good event. People wear exotic clothes and this makes this event so unique, popular and interesting. I have only seen highlights on Real Goboza.

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    1. Durban July is a interesting event, and people spend so much money regarding they outfits,hair etc, people actually go the extra mile to look on point.

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    2. lol yep and you get alot of designers who use it to showcase their designs. A girl would use any excuse to look pretty, guess the durban july is a good one.

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  3. Even though Mandelas health scare was something unforeseen I don't think the Durban July organisers were going to be able to do anything about that.

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    1. but they could have done something about the weather and orgnising media to come to their event, that would have at least made them front page of one newspaper. I am not saying they should have now healed the od man, but changing the date would have made the event stand out.

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  4. The Durban July is indeed a fun,classy and well organised event..people put so much money and effort into their glitzy outfits to make sure they look good on the day. personaly I think the event has lost its purpose thou, because most people do not really attend the event to bet and watch horses anymore they have turned it into a fashion parade..but I would still love to attend the event someday

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    1. That makes the two of us kiki, I would also love to be part of this awesome event.

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  5. The durban july has become a tradition and its gona be the next big thing in south africa! I think people should indulge on it! I'm very big fan,I hope to see people wearing my designs in the next event!

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  6. Thank you for your comments guys.....mad love

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  7. I think fashion designers need fashion events like this, expressing your talent through self-made and unique design? Who wouldn’t love that? Durban July has turned into a traditional fashion parade because people wear funny self-made design but I bet no one would wear those clothes they wear on the street. Lastly I think the organizers should be careful with Dates and time of the event because the previous one was totally bad 

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  8. Well It is funny that you mention that some people do not know the Durban July because people some people still call it call it the July Handy Cap...such as as my mom. That is what it was called back in the days.

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